Product Strategy
validation, positioning, and roadmap before you spend on building.
Product Strategy done well changes how a market sees you. In , Bunyan helps founders and operators turn validation, positioning, and roadmap before you spend on building into a measurable business asset — not a cost line.
Most products fail from building the wrong thing, not bad execution. We run the validation loops, positioning work, and roadmap discipline that prevent expensive mistakes.
How we work: Research: market size, competitors, and the job customers actually hire you for. Then: Validate: structured interviews and landing tests before build decisions. Then: Position: one sharp promise, the audience it serves, and proof points. Then: Roadmap: sequenced bets with kill criteria so scope never drifts.. You always know what's happening, what's next, and what it costs.
We're operators, not just creatives. Bunyan builds and launches real companies, and that experience shows in every recommendation: practical, cost-aware, and pointed at revenue.
The next step costs nothing: a discovery call where we map your situation and give you a concrete plan for — whether you hire us or not.
What you get
- Market & competitor analysis
- Customer interview program
- Positioning & messaging doc
- MVP scope definition
- Prioritized product roadmap
- Pricing model recommendation
Pricing: Strategy sprints start from $1,200 for two weeks. Ongoing product advisory is available as a monthly retainer after the sprint.
A free discovery call — we review your position and give you a clear plan, no strings attached.
Book a free callFrequently asked questions
What do I get at the end of a sprint?
A decision-grade document: positioning, MVP scope, roadmap, and the evidence behind each call — usable by any team you build with afterward.
Do you talk to my potential customers?
Yes. Structured customer interviews are core to the method; we recruit, interview, and synthesize with you in the loop.